If you've ever worked in a reasonably sized media company (games, film, broadcast etc), you're bound to have run into the nightmare that is asset management. It's tedious, it's restrictive and it's up there as the least fun thing you can do at work short of documentation.
So when a company says it's going to make that go away, you can't help but get giddy.
Gridiron software say that Flow will make designers and artists happier than Cinderella before midnight (i'm paraphrasing of course). Even John Nack, the forefront of Adobe bloggers, is getting more than a little excited by the concept.
Read the links and feel a little joy warm the cockles of your heart. Although why a bunch of burrowing molluscs reside in your heart is beyond me.